ESPN a is a sports channel. It’s 24 hours, too. They started out small. They had a similar business loan that CNN had– all sports, all day. They were out there first. It worked, however, to survive, they need to evolve. They did. They evolved from a fact delivering institution to a storytelling one, as well.
They had to take a page from the NFL films team and find the narrative of the match. The facts alone would not fit the time slot nor did it fit the emotional gaps people experienced while watching the game. The essential question became: How can ESPN transfer the emotion experienced before, during, after, and around the game? How do they move from fact reporting to emotional storytelling? The documentaries produced by ESPN are some of the best stories out there. The stories are incredible. They are keyed in to the following key ingredients to demonstrate empathy by including:
They connect. They make our heroes vulnerable. They make the unsung hero a hero. The stories of winning from losing and losing from winning are moving. They make you care. This helps ESPN keep on going.
How do we leverage story from a fact reporting culture in our schools? How can we create a greater advocacy to enable and empower our schools to storytell their stories (resilience, hope, challenge, and emotions) with their world. Schools are more than facts and data. We now need to fill in the emotional and intellectual “time slot”to connect/ relate, survive and thrive, to matter.
Thanks ESPN for making me rethink the data and story conversation.