To make the DAY ONE CELEBRATION STORY shine– You’ll need some reflections/ interviews to help tell the story. Here are a few considerations to help collect the right stories.
Prep Time. Ahead of time, identify the key story you want to tell. It can evolve later, but for now, focus in on a story. It will help guide who you find and what is asked. Again, since this is a celebration video– there isn’t a need to get detailed interviews (unless you’re making a HOW TO video). You’ll need to get three parts to the stories ideally:
What is cool about today! You’ll get a lot of “possibility” conversations. Get examples of how this is going to enhance the day of a student. A Teacher. And, even for families. Be creative. Build trust first. Before shoving a camera in front of their face, tell them what you’re doing. Create expectations for them to reduce the fear factor. For example, “Hello. My name is Marco and we’re making a fun video to showcase how cool today is. We’re collecting video interviews from people who can help us tell this story. Can you chat with me about what this means to you?” After you make a connection, you can ask away a question or two, maybe a follow up for clarification, and any other opportunity interview gems. Don’t get too much. Editing time will sting, if you do. The key here is NOT to say you need an interview. Tell them you need to chat, have a conversation!
2. Lessons Learned.
The second type of questions you can collect from the organizers is what were lessons learned during the planning process? What lessons made them make adjustments to make this event better? What were lessons during this process that can be adjusted to make the next celebration an even better experience for all? What tips do you have for other schools who want to to do this? This helps others feel comfortable with “making their own lessons” and then sharing how they learned from them, too! EMPATHY is key here!
3. Needs and Concerns.
Even after the planning, what are questions, needs, concerns, clarifications, myths that still exist that need to be addressed. An amazing athlete always wants to know what can be improved. They study their needs of improvement and their concerns. They communicate this so that there can be a collective re-look and re-think at what needs to be addressed and adjusted. This section makes for great stories. TRUST ME. Dealing with the concerns and needs and getting the right people to talk/ reflect on them helps show progress over time is a GREAT STORY! It demonstrates a starting point to learn from. Answers in this category, over time, WILL turn into lessons learned and ultimately– VICTORIES!!! See the formula?
Get your answers. Listen to them in the editing process and keep a log of your interviews. Keeping them catalogued in these three categories will help you have access to these clips later for other videos. A Good producer has a great work flow (a future story on this later) and easy categories will help manage your content. Use tools like a spreadsheet, tables, and/or maybe a clear descriptive process to create a workflow that makes sense to you and to others who will need to see and access the footage.
CHALLENGES for a GREAT interview process:
- Identify the opportunities.
- Build trust quick.
- Ask your questions.
- Listen and catalogue your answers in post.