Many years ago, I learned that it’s great if you have talent to produce amazing stories. However when it’s your job to produce stories on a regular basis, you need a workflow, a process, a framework that helps you plan, produce, present, and promote efficiently and effectively.
Here are 5 of my lessons learned through the years.
#1. Create a shared language. Because you will be working with other people, it’s important that you use terminology that helps facilitate the different parts of the process.
For example: At the top level, agree on a framework! For me, I follow a 5 “P” approach!
Plan: here we do the planning. What are we going to make? Why? What? And How?
Produce: once you agree on WHAT you’re going to produce and why, it’s time to make it. It’s the HOW part of the process.